Holiday styling may look flawless, but high heat can leave hair dry and weakened over time. Heat can disrupt keratin’s core structure, strip protective lipids and even trigger” Bubble Hair” when styling damp strands.

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How Covertrix Works:

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Conventional thermal protectants rely heavily on materials with low thermal conductivity - function by creating an insulating surface film, slowing the rate of heat transfer from the hot tool to the hair.

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Covertrix is powered by an advanced version of 3D Matrix technology: a bio-intelligent, sustainable approach to thermal defence that goes beyond a surface film. These biopolymer systems providing active stabilization and repair through their sustained-release payload, supporting a high-performance formula that meets both efficacy and sustainability criteria.

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The Benefit Consumers Will Feel Immediately:

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Most importantly, Covertrix addresses a real seasonal pain point: it shortens blow-drying time by up to 4 minutes, meaning significantly less total heat exposure. By accelerating surface drying while preserving internal hydration, it leaves hair more resilient, protected, and visibly healthier against heat, breakage, and daily stress.

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Enjoy every holiday look with confidence—Covertrix keeps hair protected, smooth, and beautifully styled.